Montenegro
Bar Convent After Parties | Tales Of The Cocktail Pop-up | City Of Gods Cabaret Room
Since 2017, Yes Etc has been the primary creative collaborator in Montenegro’s desire to energize the brand through immersive experiences that have generated buzz within the spirits world, creating eye-catchings moments at key industry events such as Tales of the Cocktail in New Orleans and Bar Convent in Brooklyn. Additionally, our venue House of Yes has been Montenegro’s center for creative incubation, becoming the dedicated venue in which the brand launched multiple proof-of-concept, intended to scale in a variety of markets across the globe. hosting industry events as well as spotlighting the versatility of Montenegro by featuring the spirit prominently within our seasonal cocktail programs and bottle service offerings. Read More...
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
SUMMER SEDUCTION & SAGRA
June 2019 | House of Yes
2,310 Attendees | 49,584 Impressions
For the inaugural year of the Bar Convent industry exhibition in New York, Yes Etc positioned Montenegro as the presenter of the convention’s premiere after-party. Hosted at House of Yes, our team created ownable concepts, Summer Seduction & Sagra, channeling the summertime essence and vintage elegance of Montenegro with aesthetic cohesion to help introduce its global packaging redesign to the world.
OUR MAGIC
Developed ‘Summer Seduction’ / ‘Sagra’ name & supplementary copy
Creative-directed the ‘Summer Seduction’ / ‘Sagra’ visual identity and staging concepts
Designed & executed event production, including branded assets, event decor & photobooth
Designed & executed stage production including costumes, lighting, & branded projection mapping elements.
Sourced & secured headlining DJs, including John Talbot and Lee Burridge
Programmed food & beverage for the event, creatively integrated into theme
Produced post event content & branded recap videos
City of Gods Cabaret Room
April 2019 | Grand Prospect Hall
# Attendees | # Impressions
In 2018 and 2019, Montenegro desired to enlighten nightlife lovers to the possibilities of its signature amaro by creating an impactful presence at ‘City of Gods,’ an iconic Halloween event that welcomed over 12,000 partygoers. In addition to creating clever and branded cocktail programming throughout the entire footprint of the event, we creative-directed an elegant cabaret space, engulfing guests within the world of Montenegro. We dimensionalized the legacy of the brand to bring it’s signature vintage elegance to life through live music, burlesque, variety shows and artful projections.
OUR MAGIC
Creative Directed the visual identity and invite copy for Event
Designed staging concepts of Cabaret Room
Designed & executed event production, including branded assets, event decor, & lounge space
Lead staffing for guest experience including ticketing and door entry
Sourced, casted, and programmed New Orleans talent including jazz band, burlesque, cabaret characters, & variety show performances
Sourced, casted, and programmed immersive cabaret characters
Creatively integrated cocktail program into performances and shout-outs
Directed and edited after-movie recap for internal brand use
Tales of the Cocktail
July 2017 and 2018 | One Eyed Jacks
# Attendees | # Impressions
In 2017 and 2018, Montenegro was on a mission to make an original, buzz-worthy impact within the spirits industry at Tales of the Cocktail, a city-wide trade convention and cocktail festival in New Orleans.
Yes Etc partnered with Montenegro to realize the brand’s essence into a live performance experience and dance party, turning the venue, One Eyed Jacks, into a fully-designed environment showcasing the classic spirit with a fresh expression to increase awareness in the American market. Industry guests were invited to a custom-curated cabaret show, followed by live music and a DJ dance party celebration featuring performances from House of Yes.
OUR MAGIC
Creative Directed the visual identity and invite copy for Event
Designed staging concepts of Cabaret Room
Designed & executed event production, including branded assets, event decor, & lounge space
Lead staffing for guest experience including ticketing and door entry
Sourced, casted, and programmed local New Orleans talent including jazz band, burlesque, & variety show performances
Sourced, casted, and programmed immersive cabaret characters
Creatively integrated cocktail program into performances and shout-outs
Directed and edited after-movie recap for internal brand use
Client
Project Type
Client
Project Type
Client
Project Type