tayla parx album release party
April 2019 | HOUSE OF YES | BROOKLYN
87,695 Impressions | 681 attendees
To celebrate the release of Tayla Parx’s album, We Need to Talk, House of Yes was selected as the ideal location that would support the unique artistic vision of the night and also help introduce Tayla’s sound to a new audience. Yes Etc brought the imaginative aesthetics of a candy-coated pop carnival to life through vibrant production design, casting and interactive experiences while collaborating directly with Atlantic Records and Tayla Parx’s team. The night transitioned from interactive games into a live performance of the album with projections and performance art, finishing with a dance party. In addition, we worked with the presenting partners Reebok and New Amsterdam Vodka to seamlessly integrate into the art and activations of the evening.
OUR MAGIC
Collaborated with Atlantic Records and Tayla Parx to develop event design in signature style of pastel and pop.
Supported execution of carnival game activations in partnership with Reebok.
Ideated & fabricated customized set design including 360 photobooth.
Ideated & fabricated a customized experiential 360 photobooth.
Ideated & designed video mapping and lighting to build immersive integration of Tayla Parx’s world for live performance and dance party.
Curated guestlist of House of Yes micro-influencers for targeted brand exposure, social media amplification and direct feedback.
Programmed beverage for the event, creatively integrating New Amsterdam Vodka into cocktails inspired by Tayla Parx song titles.
