tHE EDITION
PARADISE CLUB|THE DEVOURING | ART BASEL MIAMI EDITION |FRIEZE ART FAIR
In 2018, House of Yes was invited by Ian Schraeger to bring its unique energy to his new hospitality venture, The Edition. Yes Etc and The Edition joined forces to become the creative and curatorial force behind Paradise Club, the latest cutting-edge nightclub and cabaret space of the Times Square Edition.
In addition to leading the concept development, theme ideation, audience engagement and overall messaging, The Yes Etc team was also asked to develop a signature dinner theatre experience in the style of an edgy and provocative modern-day Cabaret to be paired with the menu from Michelin star chef, John Fraser. From this, our full-length theatrical production, The Devouring, was born.
As partners in the holistic nightlife programming for both public and private events, our team contributed to the creative and curatorial direction by casting live entertainment each night, developing bespoke performance moments and securing notable DJs such as Dimitri from Paris.
Inspired by the synergy and success at The Times Square Edition, House of Yes was strategically included as the nightlife experience for pop-up special events such as for Art Basel at the Miami Edition and Frieze Art Fair at the West Hollywood Edition.
PARADISE CLUB
NIGhtLIFE Creative Consultants
60,000+ TOTAL Attendees | 2,500,000+ Impressions
The Yes Etc team and House of Yes brand were brought on as this generation’s cultural expert on the new nightlife to curate an eclectic and interesting crowd to guide Ian Schrager’s vision for the Paradise Club. In addition to our and contributing our name and signature style to the reoccurring dance party programming from Thursday through Saturday, we crafted a spectacular line-up of artists in live entertainment including circus artists and the booking of world class DJs such as Q-tip, Jellybean Benitez, Marques Wyatt and Dimitri from Paris.
OUR MAGIC
Ideated and developed thematic concepts including look & feel for marketing materials.
Curated an intentional & strategic guestlist to create unforgettable vibes.
Cast and curated talent for the launch of Times Square Edition.
Art-directed launch assets including photo and video content.
Directed performance spectacles and original dance numbers.
Designed the guest experience in collaboration with on-site operations team.
Designed original costumes & scenic elements for nightlife performances.
Programmed live entertainment including performers and DJs.
Curated cultural partnerships with additional brands and nightlife collectives.
THE DEVOURING
march 2019- March 2020 | Paradise Club: Times Square
6,450 TOTAL Attendees | 1,546,000+ Impressions
Our show, The Devouring: The Marriage of Heaven and Hell, was commissioned by The Times Square Edition and presented as a signature dinner theater experience, artfully paired with a multi-course feast created by Michelin star chef John Fraser. Directed by Anya Sapozhnikova in collaboration with Matthew Daley, the show featured bespoke acts of visual poetry, blending theatrical elements of dance, aerial arts, breakdancing and ballet to tell a story of struggle, surrender, and ecstasy.
OUR MAGIC
Developed the show branding including name, copy, look and feel.
Wrote and directed the show from ideation to execution including original script and musical scores.
Featured a diverse cast of top-level talent including ballet dancers and internationally acclaimed circus performers.
Lead show operations from March 2019- 2020 presenting 105 nights of performances.
Designed all aesthetic elements including costumes, sets and video content.
Designed the guest experience in collaboration with hotel staff, from ticketing to entry to exit.
Managed cast, rehearsals and ongoing performances including the development of new specialty acts.
Developed customized performances for special events and private clients of the hotel.
ART BASEL: MIAMI EDITION
December 2019
650 attendees | 8,540 impressions
To celebrate Miami Art Week, our team was invited to create a pop-up House of Yes experience at The Basement to attract the coolest crowds of artists and culture makers to champion inspiration and celebrate diversity. In addition to building a guest list of creatives and party lovers, our curated night featured interactive installations and performance art by our House of Yes residents, as well as DJ sets from disco-house favorites, Francois K and Dimitri from Paris.
OUR MAGIC
Curated an intentional & strategic guestlist to create the vibes.
Sourced, curated, and casted House of Yes entertainers.
Sourced, curated, and casted local Miami artists to contribute to the greater vision.
Produced and managed artist relations, including travel arrangements.
Conceptualized and executed costume design & styling for staff and performers.
Storyboarded and programmed multiple performances, including pole dancing, a beauty parlor, ice skating, bowling and photobooth.
Conceptualized and fabricated a variety of decor elements.
FRIeZE ART FAIR: west hollywood
February 2020
550 attendees | 4,540 impressions
To celebrate Frieze Art Fair, our team was invited to Los Angeles to curate a one-night House of Yes dance party experience at the newly opened ‘Sunset at the West’ Hollywood Edition. We created an inclusive dance party that brought together a variety of creative collectives from Los Angeles while intentionally spotlighting queer and femme creators. In addition to building a guest list of scene leaders, our curated night featured interactive installations, performance art from House of Yes residents, and local talents such as Creatington, Michelle Pesce, Ana Calderon, and Daisy O’Dell from the music project Girlfriend
Our Magic
Conceptualized and designed visual identity for the event installations.
Branded Partnership and targeted engagement of LA audience.
Sourced, curated, and managed the guest-list.
Sourced, curated, and casted local LA artists.
Produced and managed artist relations, including travel arrangements.
Programmed multiple performance pieces, including drag shows, a beauty parlor, contortion, and acrobatics.
