MAC

lIFE IS BEAUTIFUL LAS VEGAS 2019 |LAS VEGAS, NEVADA
65,000 attendees | 21,500+ impressions

MAC was on a mission to introduce a more expressive way for its audience to engage with their products beyond the conventional depiction of glamour.

In 2019, Yes Etc collaborated with MAC to concept a 3-day Beauty Bar pop-up activation and live experience at Life is Beautiful, to directly engage young festival-goers with MAC products and offer party-ready makeovers that fully showcased the cosmetic’s versatility, highlighting their latest iridescent and glitter-based collections. Within the House of Yes experience located at the heart of the festival, we created a customized MAC Beauty Bar installation giving high visibility and featuring 5 MAC makeup artists complete with product sampling and pro-tips for festival goers. In addition to the MAC Beauty Bar, we also directed and captured original branded video content that featured House of Yes performers for the MAC team to use in upcoming digital media campaigns and reels.

OUR MAGIC

• Conceptualized and created the MAC Beauty Bar as the exclusive brand partner with the House of Yes Experience.

• Designed and fabricated a customized Beauty Bar for the festival.

• Staffed and managed the makeup artist team.

• Captured content to be used for MAC Marketing teams and create internal assets.