ok cupid

june 2018 | new york city
2,000,000 attendees |3,000,000+ Impressions

In 2018, OkCupid was eager to reintroduce the dating platform to a young audience and celebrate its LGBTQIA+ communities of users during Pride. As a space connected to queer culture and community, OkCupid tapped House of Yes/Yes Etc as the marquee experiential partners to create successful and authentic live activations throughout the month of Pride, a moment when sexuality is both cherished and celebrated. 

OUR MAGIC

• Ideated & designed a custom, fantastical float that centered OkCupid.

• Fabricated custom, modular, & branded decor to be used across multiple integrations.

• Incentivized OkCupid app downloads through creative programming at House of Yes.

• Trained the talent for branded giveaways.

• Produced an enormous billboard for OKCupid on House of Yes within the painted streets of Bushwick.

• Secured high visibility spot in NYC Pride Parade.