refinery 29

2018 & 2019| new york & los angeles
6,550 attendees |200,650 Impressions

29Rooms is an immersive world of cause, culture, and creativity developed by the media powerhouse that celebrates all women, Refinery29. House of Yes was selected to be the spotlight artistic partner and create the exclusive performance-field concept room of 29 Rooms in both New York and LA.

Our concept, ‘Inner Beauty Ball,’ compelled guests to live in the moment and truly connect with one another through a “micro-disco” mini dance party of self-expression, free of cell phones. This activation was widely regarded as the most press-worthy, beloved, and popular experience at the event.

OUR MAGIC

• Developed the ‘Inner Beauty Ball’ naming & supplementary copy, inspired by the ‘Expand Your Reality’ Refinery29 brief.

• Creative-directed the ‘Inner Beauty Ball’ experience in collaboration with Refinery 29

• Fabricated key elements of design and decor details.

• Sourced, casted, & secured entertainment talent.

• Produced an all ages interactive pop-up nightclub experience