AUDIBLE PRIDE

JUNE 2024| NEW YORK CITY PRIDE PARADE

For the New York City 2024 Pride Parade, Audible partnered with YES ETC activate and elevate their annual float. The day kicked off with two glitter make up artists at each arrival location to glam up the Audible marchers before they set off.

YES ETC cast six LGBTQ cheerleader performers to keep the energy up all day as they marched alongside the Audible staff and bus, engaging with the crowd and spreading messages of love, acceptance, and pride. The entire run of the parade soundtracked by the beats of hit NYC DJ, Boyyyish.

OUR MAGIC

• Partnered with Zero Waste Daniel to create zero-waste, custom cheerleading costumes

• Choreographed four unique cheers to showcase Audible’s inclusive message

• Cast six performers that represented the diversity and inclusivity of the LGBTQIA+ community

• Cast two beauty bar make up artists to glam up Audible team members at each arrival location

• Consulted on performer strategy within the parade