barcardi bar convent
june 2022 - 2024 | brooklyn, ny
Bar Convent Brooklyn stands out as one of the largest bar and beverage trade shows, and your brand's presence at BCB is only as good as the parties you throw. This is precisely why Bacardi chose to collaborate with YES ETC to host and produce their BCB event in 2023.
Bacardi decided to pay homage to the host city and join in on the celebration of Hip Hop’s 50th anniversary by breathing the genre’s culture into each of House of Yes’ spaces while highlighting Grey Goose, Bacardi, and D'ussé.
OUR MAGIC
Collaborated with Bacardi’s bartending ambassadors to take over all four bars at House of Yes with specialty cocktails and shots in bespoke glassware
Cast, styled and costumed 16 performers to activate the evening - breakdancers, aerialists, hosts and stilt walkers
Partnered with local graffiti artist, Bianca Romero to commission a custom backdrop for the evenings’ photo booth and painting one of the House of Yes trucks as guests arrived
Ideated and executed interactive activations such as custom airbrush station, basketball free throw contests and a tag wall that every guest was encouraged to leave their mark on
