FRESH LOTUS X NYFW 2023

October 2023 | NEW YORK, NY

Closing out New York Fashion Week 2023, skin care moguls, Fresh threw a one night only event at the Midnight Theater in Hudson Yards to celebrate the launch of their dreamiest product line yet, Lotus In collaboration with Autumn Communications, we told the story of Fresh Lotus in four acts through contortion, dance, burlesque, and ballet. The performances were peppered throughout the evening against the backdrop of DJs, airbrushed models, a custom beauty bar and dream reading station.

OUR MAGIC

• Developed, cast and directed The Story of The Lotus, featuring bespoke variety performances based off of specific elements of the product

• Devised and executed air-brush makeup design for ten event service staff and four body painted models

• Concepted two interactive activations, an dream reading station and custom beauty bar featuring only brand and product colors

• Collaborated with the Midnight Theater to staff stage management and consult on lighting design / projection imagery.