l’oreal: viktor & rolf

December 2021 | HOUSE OF YES 2,175 Vspace Attendees |19,873,892 Impressions

To celebrate the launch their new luxury fragrance Ruby Orchid, L’Oreal brand Viktor & Rolf collaborated with Yes Etc. to host a party fitting the elegance, glamour, and opulence that has become synonymous with their brand. Working with New York’s finest floral designers and interior decorators, we reinvented the interior of House of Yes, capturing the brand’s aesthetic look and feel. Enlisting the help of drag legend Miss Fame to emcee an unforgettable show for party goers, it was an evening fit for the world’s leading beauty brand.

OUR MAGIC

• Created, produced and directed a two hour-long customized show for the guests, including musical, acrobatic, and burlesque stage acts.  

• Liaised with and booked high-level talent, including notable drag stars and performers to help promote the brand. 

• Styled and interior designed the venue space with the product’s look, color palette, and theme to create a fully immersive brand experience for visitors.

• Researched, outsourced, and collaborated with local artists and designers to help execute the brands create vision for the event.