THE TRAITORS STREET TEAM
JANUARY 2025 |NYC
To generate buzz for Season 3 of the beloved reality show, “The Traitors” - Peacock and Civic Entertainment Group collaborated with YES ETC to execute a series of guerrilla marketing stunts across New York City. Cloaked "Traitor" characters appeared at iconic NYC locations throughout the premiere day such as Top of the Rock, The Strand, Katz’s Deli, and Eataly.
Nodding to the show’s Scottish roots, the group was led by a bag piper causing a stir through Union Square and Grand Central Station. To bring the buzz off the streets and into the digital stream, the teams collaborated with internet collectives Fuck Jerry and Betches to create curated viral moments with the traitors crew. The day culminated in a secret premiere party at Club Cumming with a surprise appearance by Alan Cumming himself
OUR MAGIC
Cast, oversaw, and managed (12) immersive actors and (1) bag pipe player
Consulted on Traitor character development, choreography, and movements
Strategized on pop up locations and walking routes for best crowd exposure
Directed performers for content moments with Fuck Jerry and Betches
Collaborated with Club Cumming team to create special arrival moment for Alan Cumming
